There were some recent discussions among the leadership of Atmostfear Entertainment about my commitment to side projects and ventures, that somehow were affecting my dedication to my main creation, AE. After some thoughtful re-planning and inner-reflection while considering my incessant and painful struggle against Lou Gehrigs disease throughout the last past years, I have been faced with a final decision that may not please many. Though independently of the reactions or repercussions that it may cause, I am fully aware that my health, professional endeavors and personal peace of mind are indeed, prioritary. To begin, all my band management, either direct or indirect will now cease. After some cautious thinking regarding this matter, I realized that much is expected of me, but few are the ones willing to follow my lead and cooperate in a manner that I can truly consider equal. I often find myself alone fighting a wave of contradictions, struggling to bring to surface a scene that does not show any kind of retribution by providing me with the right information to pursue a proper International promotion, dignified of pleasing both me and the bands. Even though my will to handle management for bands has somehow resulted in a disappointing turn, AE as a company will be always be willing to promote Colombian bands as it has been doing for quite some time, all while keeping the impartiality that strongly characterized the company in the scene. The rumors about founding a non-profit syndicate to better assist the Colombian bands, with me at the forefront of said syndicate, were true. Over the past few months, I have had some interesting conversations with band members, that showed the will to carry on with an organization that would help them to promote their efforts internationally. The concept was interesting, but somehow I felt that much was expected from me, and it was not a union per say where musicians would team-up to help one another. Often while organizing and doing the schematics for said syndicate, I found myself being used as a scapegoat, or a friend to be with merely because of the status that people gave me, which I persistently deny even though I do recognize that I am a level up when working as a professional, and people can always learn from me, as they did in the past. However, such syndicate would be a time consuming task, both at a professional and personal level, and a task that would only get me sick due to all the stress, the chismes that certain people come up with, and the importance that I would give to the syndicate while trying to fit it into my already extremely busy schedule. This not to mention that most people would use it as some kind of rosca to gain leverage over others. Devilliance on the other hand, was to emerge on January 1st, but as you may or may not have noticed, it wasnt as it was planned. This was due to my forced abandon and will to revert the project toward AE, as after having more than three hundred advertisers signing up in a matter of two weeks to have their campaigns rotating over AE, and the reluctance of Publishers to sign up as they seem misleadingly pleased enough with the minor income provided by Google Adsense for instance, it was wiser to cut any further announcements regarding Devilliance. AE will from now on be running its own advertising and placement, keeping everything in-house and hiring a team of marketers to better handle the tremendous acceptance we have got now after two years replacing the entire advertising placement and rates over our online presence. If you noticed today, I undertook the CTO (Chief Technology Officer) besides the four year long established position I always had, CEO (Chief Executive Officer). This happens after two years living in Colombia and seeking a local developer to carry on with the technological end of the company that had failed miserably. After checking portfolios, sending out some simple tests, and reading Curriculums I havent found anyone qualified enough to run the technological end for us, therefore the CTO position was filled in by me, which was something that came naturally. If you by somehow assume I am just being cocky, then you should ask yourself why every company I approach in Colombia to work as an IT refused to hire me because I am too overqualified for their standards. In conclusion; my 2015 resolutions were not easy to sum, nevertheless the need to have my personal time, take care of my health, and professionally consolidate a company which I founded and intent to expand and make evolve have spoken louder. I am merging all of my side plans into one single entity in order to strengthen, as it should always have been since the very beginning, and unwilling to join any new ventures that may cross my path regarding the field I set my aims to. You may agree or disagree with me, perhaps feel disappointed or happy about my decisions, it will not make me change my mind, and if you read it carefully, you will understand that AE, besides turning into my breathing passion, is despite all a massive investment money wise. and already a full-time job that I am pleased to lead, instead of following. At a personal level: I will turn more into my religion, research and studies about the Sumerian mythology, pantheon, rites, and cosmology of the Sumerian civilization. Detaching myself from virtual socialization and spending more time invested on enlightenment and strengthening of my spirit and presence also thru the practice of Krav Maga which I have been practicing for nearly two years already. Perhaps, more reserved and thoughtful, less willing to pay attention to trivial matters that do not concern me, nor give it the attention most individuals would want me too just to engage in banal conflicts that in nothing benefict my essence. Live long and prosper.
Posted on: Sun, 04 Jan 2015 05:16:12 +0000
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