To help you gear up for what the future holds for the professional skin care industry, following are the top 10 skin care industry trends for 2013 and beyond. 1. Progressive skin wellness Clients are beginning to understand that skin care isn’t just a once-in-awhile pampering experience; it is a lifestyle choice. With the economy as a catalyst, clients became very aware of their priority lists and many of those who wanted to invest in beauty took the leap to becoming loyal skin care clients, justifying their visits to your skin care facility as an investment in their overall wellness. Another thing that is becoming more clear is the importance of a complete wellness lifestyle for skin health, which requires a whole spectrum of healthy living, including emotional, spiritual, physical, intellectual, occupational and social wellness. In the coming years, skin care professionals will begin to adopt ways to incorporate treatments to meet many of these wellness needs. 2. Equipment-based treatments Along with progressive skin wellness, facilities both small and large are adapting to the increased expectation that skin care treatments will show solid results. Whether clients are choosing more equipment-based services as an alternative to the more expensive cosmetic surgery or simply because they prefer a more noninvasive anti-aging solution, they continue to cast their sights on skin care facilities. Microdermabrasion, microcurrent, ultrasound, radio frequency, cold laser, LED, IPL ... you name it, spas are making the investment and bringing high-tech solutions into the treatment room in an effort to show clients visible benefits, resulting in a solid place in their monthly budgets. 3. Active ingredients Peptides, AHAs, enzymes ... active ingredients are supplying the professional skin care industry with the ability to provide results to clients, and clients are often as curious about their effects as you are. “Skin care consumers are continually looking for the ‘next big thing’ to remove those wrinkles or eliminate that dark spot. This voracious demand will continue to drive the development of sophisticated new ingredients well into the future. For example, ingredients based on personal genetics that might delay cellular aging longer,” says Linda Walker, author of The Skin Care Ingredient Handbook (Alluredbooks, 2012; Alluredbooks) It is crucial that you know how to answer clients’ questions about what works, what doesn’t and why. By providing this in-depth knowledge, your client will start seeing you as a skin care mentor. And if you don’t know off the top of your head, research it and get back to the client. They will appreciate your efforts, and continued conversation will result in extended service opportunities, giving birth to a loyal client. 4. Skin care is life Taking a healthy and expansive interest in great skin at any age is a gateway into taking a healthy and expansive interest in whole-body health. Help clients begin that journey in your skin care facility by providing them with ways to expand their wellness interests, whether under your own roof or through business relationships with other professionals. Skin care is life ... this mantra will help you and your team understand that the benefits you offer your clients are not just radiant, clear, young-looking skin; they are also the ways you touch them, helping them have the strength and knowledge to embrace a better way of life. And as the gateway to an improved life, your skin care facility will flourish with clients, both new and retained, who value your services as a branch of their own wellness.
Posted on: Mon, 05 Aug 2013 18:20:05 +0000
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