To succeed in this new world, businesses, rather than trying to - TopicsExpress

To succeed in this new world, businesses, rather than trying to flog newly positioned but actually the same old stuff, will have to create genuinely new, engaging goods, services and adventures that give us social and experiential currency – that is, a story to tell and an experience worth remembering. And governments, instead of being fixated on increases in GDP and material progress, should shift their focus to improving wellbeing and experiential progress.

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