Two graphs in this infographic (from LensVid) are of great interest to me. The first one is titled Camera Manufactured between 2009-2013. Here is how I think of it. DSLR and Mirrorless are both for serious photographers. Non Interchangeables are your point-and-shoot, bridge cameras, or high end compact cameras. The severe drop off in sales of this category is indication that most people use their cameras simply to record events, family, friends, children and pets. For such use, the smart phone camera is plenty good enough, and far more convenient. These cameras are being replaced by the smart phone. Serious cameras will always have a following. The slight bump in 2012 DSLR/Mirrorless sales was likely due to the novelty effect of mirrorless, but I have no proof. Hopefully, well see steady state in DSLR/Mirrorless sales from 2014 on. The second graph is titled IDCs 2012 Prediction of Mirrorless Camera Shipments - Wow, how wrong could they be? I call this irrational exuberance. Were they just looking at the numbers and paid no attention to the context in which the market forces work? This happens everytime when you have a bunch of high powered market analysts sitting in their offices making predictions without ever going out to the real world. lensvid/wp-content/uploads/2014/03/Infographic-1920-1200-01-fixed.jpg As an image systems engineer, I see Fujifilm has pretty much de-emphasized their P&S cameras and is focusing on building the X-series. They are in competition with the MFT cameras, but differentiating. The MFT manufacturers are selling convenience. Easy for anyone to get a good picture, and offering something smart phones can never do. Fuji is concentrating on image quality. The non-Bayer color matrix sensor. Combining optics and computation photography to produce the best IQ. And hopefully, the upcoming super extended-dynamic range new sensor. A word about SONY. They are building cameras better with their FF Mirrorless cameras. Fujifilm, on the other hand is trying to build better cameras, infusing new technologies and systems concepts. A higher risk proposition, but will reap great rewards if successful.
Posted on: Fri, 07 Mar 2014 13:53:47 +0000
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