Understanding Buyers In order to understand how to sell a product, you have to understand your buyer and what makes them go from making a logical decision to visit your home, to the emotional decision of placing an offer. Here are some simple tips to keep in mind when you are staging and selling a home: The home seller has the marketing advantage…. A Perfectly Targeted Audience – Most buyers who come to your house are good prospects. They are actively shopping for the product you are selling and your house should already meet their general criteria. A Captive Audience – The buyer is in your house and will probably spend up to an hour studying it. An Opportunity to Make Multiple Impressions – Each room gives us the perfect opportunity to make dozens of first impressions. With each detail, we will move the buyer from looking at your house to evaluating whether it could be their home. Homes are purchased based on emotions… We want buyers to think “This is it. This is the one!” We will use our eight-step, FEEL HOME process to depersonalize the space and create “emotional connection points” which actively engage a buyer’s mind to imagine how life could be in your house for their family. Like most first impressions, buyers will be looking to reinforce their opinion throughout the rest of the home. We’ll make those first impressions positive in every room! When a house feels like home, buyers will reprioritize their list. We’ll accentuate the positive and downplay the negative in each room. We’ll create warmth, scale, harmony and cohesion by using expert decorating tricks of the trade. Buyers will “profile” the sellers In their buying decisions… Neat and organized sellers are viewed as taking care of a home. The opposite is also true. We’ll declutter those areas buyers use to profile neatness. Nationwide, the typical homebuyer household consists of a married couple aged 36 with a household income of $71,300. We will target these people in our style and décor so our “profile” fits. Buyers will view your personal things, impersonally If you can’t see objectively, you can’t market effectively. We’ll put on “buyer’s eyes” in each room of your house, so that you can see how to market your home everyday of the process.
Posted on: Tue, 06 Aug 2013 22:35:02 +0000
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