When it comes to our sunglasses, the question of price constantly comes up. Our technical specs are the same as the expensive brands but people ask “How can they be as good at just $60 a pair?†The answer has to do with the cost of manufacturing & distribution. In our case we buy directly from the factory & don’t have multiple layers in our distribution channel which increases the cost each step of the way. Here is a link to the excellent 60 Minutes piece on Luxottica by Leslie Stahl. She starts off by asking “Why should a pair of glasses cost more than an iPad?†Good question. Luxottica owns some cool brands favored by sailors including Arnette, Oakley & Ray-Ban. Stahl gets to the heart of the issue in this interesting 12 minute video. Explains why you won’t find our sunglasses at Sunglass Hut too. https://youtube/watch?v=voUiWOGv8ec
Posted on: Sat, 07 Jun 2014 13:09:58 +0000
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