Your Facebook Marketing Problem May Be A Content Problem One of - TopicsExpress

Your Facebook Marketing Problem May Be A Content Problem One of the most frequently asked questions I get from clients and prospects is what the “secret formula” is for making Facebook marketing work for your business. In other words, what does it take to get a great ROI on your efforts? Let me share with you the story of a recent client because it’s a great example and I believe it will help you in your own business. Here is what happened: We recently took on a client who ran a Facebook page that was highly ineffective. His content consisted of quote after quote. He would post quotes from anyone be it Christopher Columbus or Confucius. We advised him that his content needed to be improved immediately. Why? There’s nothing wrong with some inspirational, motivational or thought provoking quotes, right? That is true but the operative word is “some”. You need to use this type of content in moderation. The reason is, it is vitally important to have unique content that showcases exactly what you stand for, and also provides real value to your audience. Click on the image to read more...

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