https://youtube/watch?v=p6vM4dhI9I8 By searching for, lets say Egypt, we all get different results, depending on what we have clicked on the past. If youre progressive, but still want to have contact with conservative friends (which in my view is essential to an open mind), the algorithms dont ask you, they just start isolating you from them... that aint right. We want to have the #choice Sometimes we click on stuff we dont care about much... we want something but do something else. Robots still dont know much Psychology :D An important TED Talk by Eli Pariser regarding search engines and social networks tailoring your search results using relevance algorithms based on your web history. 0:15 - Mark Zuckerburg quote to journalist regarding relevance 0:40 - Elis idea of the internet while growing up in Maine 1:00 - Invisible shift in the way information is flowing online 1:27 - Conservative friends had dropped out of his facebook news feed 1:35 - Facebook was looking at what links I clicked on 1:55 - Invisible algorithmic editing of the web. - Google too 2:15 - There are 57 signals Google looks at to tailor search query results 2:58 - Side by side comparison of Google search results from two different friends using the same search query. Dramatically different 3:25 - This is sweeping the web. Yahoo, Huffington Post, New York Times, etc 3:45 - A world in which the internet is showing us what it thinks we want to see but not necessarily what we NEED to see. 4:11 - Algorithmic Filter Bubble 4:38 - Researchers at Netflix recognized users interesting dualistic struggle 5:28 - Blending Information Vegetables with Information Desserts 6:05 - Gatekeepers of information old and new 6:35 - No current algorithmic ethics like broadcast editors of old 6:44 - If alogrithms are going to curate the world for us then... 7:19 - Functioning democracy requires citizens to get a good flow of information 7:44 - New Gatekeepers need to encode ethical & civic responsibility into algorithms 8:11 - Transparency in filters and some control in what gets filtered 8:25 - Closing Statement - Need the internet to be that thing we all thought it could be... 9:05 - End of TED Talk and beginning of promo for an innovative prosthetics company TED Talk given in Long Beach, California in February of 2011 As a response to this video I wrote the article, The Filter Bubble - What the Internet is Hiding From You and can be read here: doctorscotthealth/social/filter-bubble-what-the-internet-is-hiding-from-you/ A Helpful, Practical Response This was a great, thoughtful response, that provides us the control that Eli Pariser passionately requested of Google. We can simply search for something in Google and add “&pws=0” (just the characters within the quotation marks) at the end of the search phrase. Voila! We have filter free results. No filter bubble. Give it a try. It’s interesting to see the different results. Take a look at the image in the upper right. I Googled something that naturally brings up a high amount of locally relevant content – “sandwich shops,” and did so with and without our little de-personalization trick. Alternatively, we can also achieve unfiltered, non-personalized results by searching within a Google Chrome incognito tab. Fabulous. Now, we just need to spread awareness of Google’s filter bubble to others, along with the “quick fix” antidote that can be used when and where users find it appropriate. #Facebook #Google #searchengines #SocialNetworks #algorithms #Tedtalks
Posted on: Fri, 02 Jan 2015 23:27:08 +0000
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