Airline Marketing (Second Edition) Stay ahead of the competition by understanding and applying sound marketing principles. What you will learn Upon completing this course you will have the skills to: Interpret and understand your customers needs Segment your targeted markets Exceed your customers expectations with product innovation, product quality and efficient distribution Develop creative and cost-effective marketing strategies Who should attend This course is recommended for: Recently appointed marketing managers Sales managers and general sales agents Marketing officers and market coordinators Customer service staff Key topics The evolution of technology and its impact in customer engagement and marketing methodologies Developing marketing processes & strategies in alignment with organizational objectives The current airline business environment and its impact on airline marketing Impact of technology on distribution and communication channels: best practices including social media Market environment scanning & market research methodologies Developing a marketing plan and strategy in a case study approach The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences How to create value for, and communicate value to, your customers Airline alliances and marketing: benefits & drawbacks Practical strategies for managing your marketing plan efficiently This course is a step towards earning an IATA Diploma in: DHAEWOOD AVIATION BUSINESS SCHOOL, 30,LAGOS-ABEOKUTA EXP.,CEMENT B/STOP, IKEJA,LAGOS Mobile Phone:+2348026272323, +(234) 803 505 0692, +(234) 807 572 6805 Email:dhaewoodaviation3@gmail, dhaewoodaviation2@yahoo, info@dhaewoodgroup dhaewoodgroup Cabin Crew Aviation Travel,Tourism & Hospitality Management Travel Visa Processing & Management Forex trading course Ticketing General Cargo Handling & Operation Tourism Travel Agency management C.R.S/GDS Airline Operation Management Transport Management Hotel Management Airline Ground Operation Management Airline Security & Safety Airport Security & Safety Aviation Security Safety Airline Baggage Handling management Aviation Studies Airline Passenger Handling Management Airport Operation Shiping, Imports & Export Airline Studies Shipping, Ports & Maritime Piloting ? PLEASE CALL Airline Customer Service Aeronautics-PLEASE CALL Airline Call center Course Aircraft Engineering-PLEASE CALL Airline Finance & Accounting Management Airline Revenue Management Airport Customer Service Cargo Customer Service Business Studies/Management Cargo Marketing Marketing Management Sales Management Entrepreneurship Management Financial Management Human Resources Management General Security Operations & Mgt Hospitality Management Environmental Management Supply Chain Management Personal Development & Management THE BEST AVIATION COURSES AVAILABLE FOR CARREER ADVANCEMENT & DEVELOPMENT Airline Revenue Management
Posted on: Tue, 08 Jul 2014 12:01:47 +0000
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