BlackFish Is Finally Hitting SeaWorld Where It Hurts The news: Blackfish, the award-winning, heart-wrenching documentary about the despicable conditions orca whales live in at SeaWorld parks, seems to have hit SeaWorld right where it hurts them the most: their wallet. Shares in the park operator fell by an astonishing 33% or so on Wednesday after the company reported an expected revenue drop of 6-7% this year, spooking investors who had anticipated a robust year. While the company was quick to blame increased competition from Harry Potter-themed attractions at competitor Universal Studios Florida, a statement on the SeaWorld website admitted that some of the decreased revenue was thanks to public awareness of SeaWorld orcas squalid conditions. Specifically, the company said that a proposed ban in California on holding orcas in captivity was hurting ticket sales, legislation prompted almost entirely by Blackfish. FBR Capital Markets analyst Barton Crockett told CNN Money it was the first time SeaWorld has ever acknowledged attendance problems thanks to animal activism. NYMags Kevin Roose writes that the company has denied rumors of any trouble caused by the documentary all year, presenting their own version of the events and even alleging Blackfish had increased business by drawing attention to marine animals. Now after stonewalling needed changes, SeaWorld seems to have realized their business runs the risk of alienating animal-loving and environmentally friendly consumers. https://youtube/watch?v=Y6ou5DqfkZ8
Posted on: Thu, 14 Aug 2014 18:45:01 +0000
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