Envision a young lady in her late 20s-we will call her Betty Sue she is nice looking, kind-hearted, pleasant to be around, but she had a long history of being in one bad relationship after another. She endures cheating, emotional and physical abuse and neglect. Now, we have all probably been in a few bad relationships, but these kind of negative relationships have been the norm for Betty Sue since high school. So Betty Sue comes to you, as a friend and says How can I stop all of these men from treating me like this What should I do? What advice would you give her? Would you tell her that she must communicate better with these guys? Should she be firmer with them, stand up to them, Maybe take a few karate classes? What advice would you give Betty Sue to improve her relationships? There is really one correct answer here--the answer is there is really NOTHING she can to improve these relationships, because She is looking for love in all the wrong places….. She has positioned herself (un-intentional of course) to attract the kind of men who would treat her like this--if she is attempting to entice men for all the wrong reasons, then why is she surprised with the results. So, you tell her, its time to stop dating the losers, you need to date some good guys for a change, the kind of men who will treat you right. Betty Sue says I would love that, but I never seem to meet any men like that, all of the good ones are taken What Betty Sue fails to understand that as long as she is dating losers, and putting herself out in a way that attracts losers, she will by default repel the vast majority of the good guys, who would want very little to do with her…...and so is stuck on this endless pattern of bad relationships. This reminds me of a large number of Chiropractors who are stuck in bad relationships. I see it being posted every day on Facebook and I hear it on the phone all the time. This patient wont pay their bill, this patient only comes in when they hurt, this patient wont, blah, blah, blah, How can I make this patient understand? How can I correct their actions? And when they post this question on Facebook---you should see the plethora of answers they get--people come out of the woodwork to jump in and respond with their magical cliché---just tell them this, just create a new policy, just give them an incentive to comply, blah, blah, blah, Any wonder why these folks are ALWAYS on the new patient roundup cycle--do a thing, round em up, bring em in, throw a bunch of cliches at them, watch them drop off the face of the planet, go on facebook, ask advice, get tons of answers, and then do the same thing next month, year after year after year. You have to develop a series of strategies based on communication, business strategy and knowing exactly who you are and what you are looking for--in other words, how to look for love in ALL THE RIGHT PLACES. How to position yourself and set yourself apart, so that you attract the kind of clientele who value the service you provide. This profession is in dire need of successful DCs---I don’t know any other way to grow the principled side of the profession than to succeed and then model that success. I saw a piece of a thread recently from a DC/prescription rights group where they all agreed that the subluxation docs must be run out of the profession and that they had a plan to do it. The best defense is a good offense. Many years ago, I entered the world of banking and finance. I began my career with a Fortune 500 company in their Life Insurance sales division. After obtaining my license, I went to work and the first 30 days was devoted to training which was almost entirely done in a classroom. I had some sales experience, but had never sold Life Insurance and so I put my ego on a shelf and absorbed every single word that was uttered. After all the Sales Managers who were conducting the training held themselves out as successful sales professionals. We were taught the company system which they assured us would achieve success 100 % of the time and that mantra was peppered with a lot of its all up to you/motivational enriched phrases. We were told EVERYONE was a prospect for our good and services, since everyone needed life insurance--makes sense ( if you don’t think about it too much) and so the strategy was to put together a HUGE list of names--everyone we knew, everyone we had ever met and then every day we would have phone wars where we were expected to make at least 100 Phone Dials because they had a formula (which we were required to memorize) that said X number of calls equaled x number of people answering = x number of appointments set= x number of appointments kept=x number of sales………..so all you had to what decide your income goals and plug in the required numbers and success was guaranteed. So I thought….. I applied their methods consistently for nearly five months---and I was able to sell a lot-----well my car, my motorcycle, my coin collection…..just to pay the bills. We were fortunate in that we were in decent financial shape to begin with, but that only lasts so long when you are making next to nothing. The turning point for me was the day I realized I was a whore, surrounded by whores, taught and trained by whores. I was so eager and wiling to get clients that I had positioned myself as little more than a peddler of goods. This happened when I was out on sales calls and my sales manager was riding along with me. He had recruited me, trained me and promoted the company system 100% He was in his early 60s and had been in banking for over 30 years. We were riding along and had stopped for lunch when his wife called--she told him that the brakes were out on her car and it would cost about $600 to do the repairs. This guy--who I looked up to---lost it---ranted, cursed, almost threw a tantrum over the phone. He then laid the phone down on the table and with tears in his eyes he muttered where in the world am I going to get six-hundred dollars I was stunned, floored, here was a guy who had bragged to me about six figure incomes during the training--and as a manger, he SHOULD have been making a lot more than that. The problem was NOT with the products or services we offered, the problem was how were being taught to market them and communicate their value to the right type of customer I went outside of the company and managed to locate individuals who were in private practice and begged them for advice--and they gave it to me---and their advice went completely against the methodology of the company I worked for. In less then six months I led the company in variable sales. Was soon promoted to management and took the next to last sales team in the company to #2 in under four month--using the exact same methodology. It was not because we were smarter or worked harder--we simply narrowed the focus of our target audience.
Posted on: Tue, 01 Apr 2014 14:35:13 +0000
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