Potentially greenwashing - is it too hard to belive that big - TopicsExpress

Potentially greenwashing - is it too hard to belive that big business might be waking up? Big business is still run by people and people have many motivations. Their argument seems to be informed by Values Activation theories and research... The devil in the detail... making it easy for them to act, buy, invest and promote the ideas that they believe in. Corporate definitions are probably more likely to reinforce hegemonic values about materialsm... the message could be buy our new stuff, its beter than our old stuff - but the stuff isnt the problem - its the attitues, values and behaviours that need meaningful change.The full list of corporate partners is: Audi; BT Group; C&A Foundation; Carlsberg; Diageo; Facebook; General Mills; Google; Havas; IPG; Johnson & Johnson; Kingfisher; Lenovo; Marks & Spencer; McDonalds; Medialink; Microsoft; Nestlé; Nike; Omnicom; PepsiCo; Philips; SABMiller; Salesforce; Coca-Cola; Dow Chemical; Twitter; Unilever; WPP. - your partners in activating sustainable global change???

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