SodaStream may have generated plenty of buzz, and controversy, by signing Scarlett Johansson as its global ambassador, but that hasn’t boosted its stock – which dropped 3.3 percent Monday, Bloomberg News reported. The stock was valued at $35.34 on Monday, its lowest price since November 20, 2012, according to Bloomberg, which reported that the stock plunged a whopping 26 percent on Jan. 13 after the Israeli soda maker failed to meet the forecasted preliminary earnings for 2013. That was also its first day of trading after signing Johansson. SodaStream found itself in the crosshairs of the global boycott, divestment and sanctions movement last month after it recruited Johansson to appear in its advertising campaign, including a spot to broadcast during the Super Bowl. The actress also stepped down as an ambassador for Oxfam, a U.K.-based human rights group, which said that her role as SodaStreams spokeswoman conflicted with her role for the charity. haaretz/business/1.572363
Posted on: Tue, 04 Feb 2014 12:18:32 +0000
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