Crayon Data in final list for big data award HANOVER: Suresh Shankar is surrounded by big data, literally. The co-founder of Singapore-based Crayon Data, which has a development centre in Chennai, is greeting startup enthusiasts standing before a giant panorama graphic that manifests the largesse of big data culled from submarines and drones to the human brain. The 3,000 square metre floor-to-ceiling graphic at the Code_n pavilion in the Hannover Fairgrounds in Germany is visualized as a massive repository of human culture and activity. Crayon Data, founded by two graduates from IIM-Calcutta in 2012, is one of the top 50 finalists shortlisted for the Code_n Awards in Europes largest technology showcase Cebit 2014. In its third edition, Code_n Awards is a platform for startups and innovators to identify business models devoted to intelligent and efficient ways to handle large volumes of data. The winner of Code_n, which stands for Code of the New, will receive prize money of 30,000 euros. The jury shortlisted 50 startups from 17 countries out of over 450 applications received from 60 countries. Crayon Data, which recently raised Rs 7.3 crore from Singapore-based Jungle Ventures, has developed a big data platform that helps enterprises to connect their internal data with the unstructured data outside, including social media. Its SimplerChoices platform demonstrated at Cebit creates a taste graph for each customer based on their tastes, influence and context that can be used by banks, hotels, retailers and telecom companies to deliver personalized choices to their customers. Crayon Data has raised a total of Rs 27 crore in funding from a clutch of investors including Meng Wong, co-founder of the Joyful Frog Digital Incubator, and William Bissell, managing director of Fabindia, and is now gearing for a bigger fund-raise. We are planning to raise $10 million in the third or fourth quarter this year for expansion, said Shankar. The architectural scale graphics hes standing next to was created by digital designers Clemens Weisshaar and Reed Kram, who the International Herald Tribune described as the poster boys of a new breed of designers. Weisshaar said his idea was to surround Code_n with a giant membrane that discusses big data as a sequence of deeply connected ideas and technologies rather than building a box which exhibition architects normally tend to do. Other interesting startups at the Code_n pavilion include Germany-based Augmentation Industries, founded by Alexander Marten and Stephan Kaufmann. It has developed a device, Mad Adapter, which can be plugged into the car and synced with a smartphone, and which can then extract any data from the car right from the number of seatbelts fastened to the fuel level. The data is currently used for carbon dioxide-based insurance schemes, fleet management and as a rental car tracker. Spain-based Mint Labs builds Google Maps for the brain using advanced MRI technology to capture properties of brain tissues and provide detailed 3D maps of the brain. It was founded by Vesna Rachkovska and Paulo Rodrigues in 2013. For any queries related to Software Product and Animation please log on to : locustechsoft #locustechsoft
Posted on: Wed, 12 Mar 2014 05:33:48 +0000
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