Developers are betting big on ‘online home sale’ concept Home selling and buying has always been a cumbersome affair, accentuated by lengthy booking processes and prevalence of black money. The numerous incidents of fraud and consequent lack of trust on developers have only made matters worse. In an endeavour to simplify booking processes, make transactions more transparent, thereby, improving sales, increasing number of developers are looking towards the online medium to sell their homes. Will this be a game-changer? As compared to traditional media, the online world offers more advantages to developers and buyers alike, in terms of customer targeting efficacy, conversions and convenience of purchase. Developers can leverage the Internet to interact with potential buyers directly and receive feedback on their launches. Buyers, too, can extensively research on projects and builders, read reviews and conduct hassle-free transactions. “There is always more detailed information offered online than what a person can get while searching for a house physically”, observed Nimesh Bhandari, CEO, realtycompass. Online portals offer features such as 3D touring which enable buyers to ‘walk-through’ the entire project and check building floor plans through 3D home models. A buyer can check the price, amenities, location, look-and-feel of a project, and at the same time analyse the latest bargains. They can put forth queries to customer care executives and even ask for the requisite clearances – approved location plans, layout plot plans, architect certificate, commencement certificates and land titles. In addition, e-commerce platforms make the process of purchasing homes more effective by not involving middlemen. The sector is chiefly infamous due to the amount of black money circulation, which can be brought down massively since online transactions will entail a tracking mechanism. Indian consumers have been purchasing apparels, accessories, mobile phones, books and appliances online, and researching about properties on the Internet. It won’t be long before rapid urbanization and lifestyle changes will result in people buying products that are not traditionally sold online such as real estate and cars, mused A Harikesh, Senior Vice President–Marketing & Sales, Tata Housing Development Company.
Posted on: Mon, 22 Dec 2014 07:13:57 +0000
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