Is personalization making emails too impersonal? Here are three - TopicsExpress

Is personalization making emails too impersonal? Here are three studies that show that using personalization in an email campaign actually turns off a customer from your message: fox.temple.edu/posts/2012/06/dear-insert-company-name-personalized-emails-dont-impress-customers/ thenextweb/insider/2012/06/15/hey-startups-dont-start-your-emails-with-dear-name-95-of-people-hate-it/ econsultancy/us/blog/10301-to-use-or-not-to-use-personalisation-in-email-marketing

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