JOB OFFER FOR A RENOWNED MULTINATIONAL FOOD COMPANY Position Title: Brand Manager Job purpose: (Main purpose. What must be done for whom and why) Develop, drive and manage company’s brands to optimize long and short term brand and sales performance in the country Key Responsibilities: • Build the local brand equity in line with global brand guidelines and business strategy • Understand market and consumer trends and identify marketing challenges and opportunities for the business • Frequent market visits in order to be updated on price movements, competitors activi-ties and general market situation • Works closely with the global category team and provides relevant local perspective and insights. • Ensure productive and cost effective relationship with third parties including advertising agencies, media agencies, research agencies, etc. as well as writing briefs • Develop and deliver category marketing plans including marketing campaigns, product launches. Responsible for marketing activities from planning to implementation. Helps focus the efforts of the sales team. • Responsible for adherence to marketing budget and for effective and efficient deploy-ment of marketing funds. Measures RoI of key marketing investments • Responsible for analysis of retail audit reports • Responsible for the media plan and effective implementation hereof • Build market share and profitability of assigned brands with defined targets. • Provides input to ensure a market relevant global product and packaging innovation pipeline • Continuously works towards lifting the margins of assigned products and brands • Behaves in line with “Our Character” Success Factors: • Achieving personal KPI’s • Market share targets achieved • Brand Health targets achieved • Adherence to budget • Shows initiative and drive • Positive team spirit to motivate and work well with sales team and global category team Experience: No less than 5+ years of marketing experience within renowned FMCG companies es-pecially brands focused to SEC C & below with deep distribution penetration, at least partly accumulated within an MNC environment Qualifications/Education: Preferably a Master degree within business, marketing or similar Fluent in English both written and orally Ability to create and make presentations independently We offer attractive compensation package for all positions. Please send your CV if you interested within a week. We enhance time if require. Please feel free to contact with us for any query Contact: Yes Pvt. Ltd Kusum Kunja, Plot- 260, Flat –B1, (1st floor), Bashundhara R/A, Bashundhara, Dhaka - 1229 Mobile:, 01678000337, 01678000335, 01678000330Phone: 8802-8401601, 8802-8402053, Fax: +8802 8401507 E-mail: hr@yesjobsbd; yestoall20@yahoo
Posted on: Thu, 16 Jan 2014 06:05:16 +0000