****************MARKETING QUIZ****************** 1) Marketing has taken a prominent position during the last decade due to 1. Increased competition 2. Better literacy rate 3. Foreign compulsions 4. Government instructions 5. Reserve bank of India Policy Guidelines Ans - 1 2) Marketing is definitely required when 1. Demand exceeds supply 2. Supply exceeds demand 3. Supply equals demand 4. Staff is in excess 5. There is monopoly Ans - 2 3) The traditional marketing style involves 1. Door-to-door campaigns 2. Sending e-mails 3. Tele-marketing 4. SMS campaigns 5. Virtual marketing Ans - 1 4) Telemarketing campaigns are resorted to 1. Avoid face-to-face interactions 2. Avoid buyer resistance 3. Reach a larger clientele 4. Increase cold calls 5. Reduce profits Ans - 3 5) The most essential quality of a good salesperson is 1. Questioning skills 2. Good appearance 3. Production skills 4. Good communication skills 5. Curiosity Ans - 4 6) Digital marketing means 1. Seminars and conferences 2. Face to face selling 3. Banners 4. Cold calls 5. Sales presentations Ans - 2 7) Selling process includes 1. Publicity 2. Lead generation 3. Data collection 4. Product designing 5. Product re-designing Ans - 2 8) Web marketing involves 1. Selling websites 2. Door-to-door canvassing 3. E-mail chatting 4. Browsing the yellow pages 5. Web advertisements Ans - 5 9) Marketing strategies mean 1. Ideas for new employment 2. Techniques for mergers 3. Methods to improve marketing activities 4. More hits per ATM 5. Networking Ans - 3 10) The first step in marketing 1. Production work 2. Planning work 3. Receiving feedback 4. Telephone calls 5. Sending e-mails Ans - 2
Posted on: Fri, 18 Jul 2014 09:41:55 +0000
Trending Topics
Recently Viewed Topics
© 2015