My three favourite quotes on imagination Imagination is one of humanity’s greatest qualities – without it, there would be no innovation, advancement or technology, and the world would be a very dull place. I was recently asked to sum up what I do in just five words, to which I answered: I like to create things. Creativity is a direct offshoot of imagination, and is essential not only to life, but to business too. Creativity and imagination are driving forces behind most things we do, and have been the key to many of our successes. The business world often gets caught up in facts and figures, and forgets the importance of imagination and creativity. Like Albert Einstein said: The intuitive mind is a sacred gift, and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift. While the details and data are important in business, the ability to dream, conceptualise and invent is what sets the successful and the unsuccessful apart – and in life, often the happy from the unhappy. At Virgin, we have never entered an industry just for small wins, but instead to reinvent the game with imaginative and disruptive products and services. We haven’t followed numbers, done what’s expected, or limited ourselves to what’s possible. We have dreamed big dreams to make the impossible, possible. Imagination should be intertwined in daily life, and not just restricted to problem solving. Imagination gives hope, drive and inspiration, and is incredibly motivational. In that sense, dreaming should not be the reward, but instead a habit. The fruits that come from the success of achieving a dream should be the reward. Bette Davis summed it up nicely: To fulfil a dream, to be allowed to sweat over lonely labor, to be given a chance to create, is the meat and potatoes of life. The money is the gravy. It is a natural human instinct to want to know what lies before us. By dreaming and imagining, we can effectively chart our own paths, and see what we already believe to be true. As Mark Twain pointed out: You cant depend on your eyes when your imagination is out of focus. It is therefore crucial that we put our imagination in focus, so that we can realise opportunities and act on them to reach our goals, and in turn move the world forward. Don’t limit yourself to what you know and what you have been told to be true. If you use your imagination you will be presented with opportunities and possibilities beyond your wildest dreams.
Posted on: Fri, 31 Oct 2014 19:55:05 +0000
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