Online reviews of businesses can make it difficult when trying to decide what vendor to met with and what vendor to steer clear from. This is a perfect example of why doing additional research outside of the web is important. Researchers at Yale, Dartmouth, and USC have found evidence that hotel owners(and other businesses) post fake reviews to boost their ratings on the site—and might even be posting negative reviews of nearby competitors. We spoke with one of our own local wedding vendors that found a negative review online about her business. As she read through it confused not ever recalling the situation she found that the person that wrote the review had not logged out of his online account so his name posted at the bottom (verse the ever-so-popular Anonymous). To her surprise it was her closest competitor. Follow this link for additional tips to avoid using online reviews while researching your wedding vendor. bridalcouturemag/?p=3803
Posted on: Mon, 04 Aug 2014 22:55:51 +0000
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