PROFILE Imaginative and motivated Digital Content Producer for Infiniti Red Bull Racing. Proven online, social, mobile and project management experience for the current Formula One World Champions. Digital native, social media savvy and ready to push the NASCAR digital media team forward through creative and measurable digital services management. EMPLOYMENT Infiniti Red Bull Racing July 2011 - Present Digital Content Producer • Responsibility for digital and social media campaigns from idea phase through to reporting - measurably increasing engagement, conversation and loyalty to the brand. Increasing @redbullracing twitter followers from 22,500 in July 2011 to 329,000 today Grands Prix activations - @redbullf1spy persona, fan galleries, team and guest blogs, podcasts, local market themes RB9 Launch - cross channel digital marketing plan including a local market/international section for cross-company support Launch of the Red Bull F1 Spy App – 100,000+ downloads • Identifying new marketing opportunities in the digital space. Reaching out and posting as Infiniti Red Bull Racing within fan forums unprompted and unexpectedly Playful interaction with complimentary brands/team partners such as Alpinestars as well as competitors such as Lotus F1 team • Collaborating with local Red Bull markets on their digital programs to organically integrate their initiatives into our channels. #AmericanVacation and #RoadToAustin with Red Bull US digital team #TailorOurTukTuk with Red Bull India team #GangnamStye with Red Bull Singapore and Red Bull Korea (featured on Mashable) #RedBullFamily with all Red Bull local GP markets • Reviewing and developing Infiniti Red Bull Racing’s website, mobile site and social media platforms to create a better user experience. Writing and sub cleaning according to Red Bull house style and tone of voice Travelling to grands prixs Running competitions Management of CMS and external agencies • Promoting and innovating within the Infiniti Red Bull racing digital team. Seeking out commercial opportunities within the digital environment – e.g. launching Spotify playlists to tune in and listen with the garage before every race Communicating with the marketing team, communications team, race team, factory staff, Red Bull Media House, Red Bull local markets, team partners and team suppliers to ensure streamlined and effective understanding of digital activities across all departments • Utilising industry contacts to market Infiniti Red Bull Racing in a local and timely fashion within the greater World of Red Bull and to market the greater World of Red Bull within Infinti Red Bull Racing. Athletes/Opinion leaders – Travis Pastrana, Casey Stoner, Rickie Fowler, CJ Wilson Celebrities – Jude Law, Simon Pegg, Goldie, Kasabian • Planning, managing and moderating online and social media portfolios for Infiniti Red Bull Racing and Scuderia Toro Rosso Formula One teams to spark relevant, informative and entertaining social noise that excites both existing and potential fans. Phase Two Inc, New York (Mountbatten Institute) April 2010 – March 2011 Projects Coordinator • Created and moderated social media presences to promote company and engage clients/candidates - Twitter, Facebook. • Website design, execution and daily editing and management of content. • Established relationships, communications strategy and company spirit and tone of voice with a 2,500 strong active alumni community. • Planned e-marketing campaigns to reach new business and broadcast company services. • Coordinated, managed and publicized industry and networking events. • Researched alumni progression – development of comprehensive online questionnaire, collation, analysis, presentation, distribution of results. • All aspects of new business start-up to coordinate and place Mountbatten Institute alumni - signage, branding, logo etc. • Arrangements with new vendors, disengagement from old vendors. • Interviewed candidates in high volume to identify talent and evaluate their potential for company services. Mobix/On Demand Group, London September 2008 – April 2010 Music Editorial and Portal Manager • Drove video mobile media consumption and increased revenues for media owners through editorial and portal management. • Managed close working relationships with all major and some independent record labels to negotiate deliveries and promotions. • Developed creative digital propositions to showcase range of content available to consumers. • Illustrated content alignment with current cultural and social trends through strategic platform positioning. • Created concise text for timely music broadcasts for television and mobile and uploaded content via Adrenalin CMS. • Briefed designers to create graphics to marry text and enhance its message. • Undertook customer insight exercises and analyzed user data to shape future decisions. • Protected portal integrity and checked for accuracy of assets pre and post production. • Tracked industry developments and monitored competitive offerings. FHM Magazine International, London June 2007 - September 2007/January 2008 Mobile Assistant • 2-week internship evolved into full-time summer job. • Authored user guide support document to enable FHM European editors to launch their own FHM Mobile sites. • Assisted on build of first mobile site, ingesting visual and editorial content for download through MIA CMS. • Managed reputation of FHM’s brand, ensured content and metadata complied with editorial guidelines. MTV Networks Europe, London July 2006 and July 2007 Newsroom Assistant • Created daily crawls for MTV News and articles for mtv.co.uk • Assisted on set of live T.V. show – Russell Brand’s ‘One Leicester Square’. EDUCATION • Mountbatten Institute, New York April 2010 – March 2011 Postgraduate Certificate in International Business (60 MBA Credits) • University of Leeds, Upper Second Class (2:1) September 2005 - July 2008 English Language and Literature BA (Hons) AWARDS • Mountbatten Award for outstanding leadership and dedication to the ideals of the Institute March 2011 INTERESTS AND HOBBIES • Running, Jeeps, writing artist biographies, music, journalism, fashion, radio, travel, risks. • Adidas Silverstone Half Marathon 2013 - including live tweeting from @redbullracing in aid of Wings For life. • London Virgin Marathon 2012 – raised over £11,000 in aid of the MS Trust. • New York ING Marathon 2010 – raised $2,700 in aid of Tuesday’s Children.
Posted on: Thu, 22 Aug 2013 22:07:07 +0000
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