RULE 1: Power is not only what you have, but what the enemy thinks you have. Power is derived from 2 mainsources - money and people. Have-Nots must build power from flesh and blood. (These are two things of which there isa plentiful supply. Government and corporations always have a difficult time appealing to people, and usually do so almostexclusively with economic arguments.) RULE 2: Never go outside the expertise of your people. It results in confusion, fear and retreat. Feeling secure addsto the backbone of anyone. (Organizations under attack wonder why radicals dont address the real issues. This is why.They avoid things with which they have no knowledge.) RULE 3: Whenever possible, go outside the expertise of the enemy. Look for ways to increase insecurity, anxiety anduncertainty. (This happens all the time. Watch how many organizations under attack are blind-sided by seeminglyirrelevant arguments that they are then forced to address.) RULE 4: Make the enemy live up to its own book of rules. If the rule is that every letter gets a reply, send 30,000letters. You can kill them with this because no one can possibly obey all of their own rules. (This is a serious rule. Thebesieged entitys very credibility and reputation is at stake, because if activists catch it lying or not living up to itscommitments, they can continue to chip away at the damage.) RULE 5: Ridicule is mans most potent weapon. There is no defense. Its irrational. Its infuriating. It also works as akey pressure point to force the enemy into concessions. (Pretty crude, rude and mean, huh? They want to create anger and fear.) RULE 6: A good tactic is one your people enjoy. Theyll keep doing it without urging and come back to do more.Theyre doing their thing, and will even suggest better ones. (Radical activists, in this sense, are no different that any other human being. We all avoid un-fun activities, and but we revel at and enjoy the ones that work and bring results.) RULE 7: A tactic that drags on too long becomes a drag. Dont become old news. (Even radical activists get bored. Soto keep them excited and involved, organizers are constantly coming up with new tactics.) RULE 8: Keep the pressure on. Never let up. Keep trying new things to keep the opposition off balance. As theopposition masters one approach, hit them from the flank with something new. (Attack, attack, attack from all sides, never giving the reeling organization a chance to rest, regroup, recover and re-strategize.) RULE 9: The threat is usually more terrifying than the thing itself. Imagination and ego can dream up many moreconsequences than any activist. (Perception is reality. Large organizations always prepare a worst-case scenario,something that may be furthest from the activists minds. The upshot is that the organization will expend enormous time
Posted on: Sat, 19 Oct 2013 02:05:51 +0000
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