TERMS OF THE DAY ATTITUDE ? A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individuals choice of action, and responses to challenges, incentives, and rewards (together called stimuli). Four major components of attitude are (1) Affective: emotions or feelings. (2) Cognitive: belief or opinions held consciously. (3) Conative: inclination for action. (4) Evaluative: positive or negative response to stimuli. ATTITUDE SURVEY ? An assessment of the feelings of a population toward a particular brand, product, or company. Attitude surveys can be useful for identifying latent markets, determining what demographics a company should focus on to maintain or improve sales, and measuring the market effect of announcements or events. ATTITUDE DATA ? Information collected by a company that measures the importance a consumer places on particular attributes of products or services. Attitudinal data is often collected through surveys, and is designed to measure how a consumer feels about something. While the information can prove to be useful, it must often be combined with more objective data in order to provide a clear picture of consumer likes and dislikes. See also demographic data. (Source: Business dictionary dot com)
Posted on: Sun, 19 Oct 2014 05:18:06 +0000