This whole movement of selling water in bottles and securing water rights to make money implies and reveals something insightful. Water is not manufactured. It exists all around us. Human beings and all other living things need it to survive. This particular business model is selected out of greed and laziness. Water does not need to be made or manufactured. So there are no manufacturing costs. Waters need is imperative, for without it we thirst and die. Therefore marketing it is fairly easy. Nature already implanted within us an imperative survival need for water. The marketing aspect is already biologically built into each of us. Therefore this is the groovy new exciting business model for the future: (A) Find some need for something without which your customers will suffer and die. (B) Erect an artificial wall around that commodity through buying up rights and whatever other means to put that wall between the hapless subject consumer and the object desired. Lawyers, Byzantine corporate laws, bribes, and collusion with government self-servers all help engineer this end. (C) Set yourself up as the exclusive gatekeeper to the desired object, in this case water, and set whatever ridiculous, usurious price you can get away with. Viola! You are a clever genius entrepreneur preying on the biological imperatives of your fellow human beings in order to grossly enrich yourself because you are superior and more intelligent than the clueless rubes whom you allow to continuing surviving in order to serve your interests.
Posted on: Tue, 30 Dec 2014 00:20:23 +0000
Trending Topics
Recently Viewed Topics
© 2015