itexinsandiego approves this message March 18, 2014 Written by Bob Meyer, Editor of BarterNews We Want You To Know...When you sign up to receive the FREE weekly Tuesday Report announcement your e-mail address will never be sold, traded, or given to another party. Please Note: We receive e-mails from people who have signed up for the Tuesday Report, and then tell us they’re not receiving our weekly announcement. In most cases this is because they’re blocking unwanted e-mails. To ensure that our weekly Tuesday Report e-mail announcement reaches your mail box, we suggest you add bmeyer@barternews to your address book or safe sender list. If you are a frequent visitor to our site we suggest you hit the refresh button from time to time as we add information to our site several times a week. Two Examples Of Barter — AKA Branded Venture Capital Virgin Label Built On Barter Richard Branson, the flamboyant English showman and Europes best-known entrepreneur, has built an empire of some 200 companies. With an estimated worth of $2 billion, according to Londons Sunday Times, Branson harnessed a barter strategy that enabled him to launch a myriad of businesses with minimal investment. He calls it branded venture capital, whereby he essentially agrees to manage a new venture and puts up the Virgin name — usually in exchange for a controlling interest — while his wealthy partners put up most of the cash. This barter strategy has helped Branson rapidly expand his brand name on a worldwide basis. Bloomberg News Utilized Barter Michael Bloomberg, the founder of Bloomberg News, a New York financial news and information provider, has been pushing his $1,225-a-month data terminal to the financial industry for almost a decade. The current NYC major is fabulously successful, but Bloomberg candidly admits that it was his pro-active use of barter that enabled him to build his brand within the financial community. He did so by feeding newspapers and magazines his data and news in exchange for publicity. Every news outlet that used a story acknowledged and credited Bloomberg. Consequently, his name and reputation appeared everywhere ... because of the trading arrangement. (Advertisement) Innovation and Leadership Continues at ITEX Four Watershed Events in Barters Evolution: Barter 1.0 An unnamed cave man bartered to make getting stuff from his local friends easier by trading his gatherings for theirs. While it is impossible to go back and determine the true beginning, well just say that Barter 1.0 got off to a rocky start; nonetheless, it has endured for centuries. Barter 2.0 The modern barter industry was founded in 1960 as Business Exchange (BXI) in Los Angeles, California. Mac McConnell, the creator, had a dream to craft a currency outside of the conventional banking channels. The first transactions used stamps, modeled loosely around the S & H green stamp catalog. ITEX commenced operations in 1982 and created the ITEX dollar to facilitate transactions. Over time ITEX acquired a number of its competitors, including BXI in 2005. ITEX is the largest trading community in the USA and Canada. Barter 3.0 Ubarter launched the first barter site on the Internet in July 1998, taking the innovative step of consolidating products, services and members into one main, online database. The Internet was expensive and difficult to enter back then but unrelenting entrepreneurial drive prevailed, as did ITEX when they acquired Ubarter in June 2000. Barter 4.0 Virtual currencies are hot and gaining acceptance, thanks to Satoshi Nakamotos release of the Bitcoin open source protocol software, launching an innovative approach to virtual currencies. By early 2014 the total value for all virtual currencies in circulation has risen to $10 Billion; 15 times more than the entire barter industry of $600 million in circulation (which took 54 years to achieve). ITEX seized upon this momentum in two ways: Became the first barter company to accept Bitcoin as a payment option in February, 2014; and Announced launch of Virtual Currency Systems in March, 2014 to provide a Cloud based software platform to power virtual currency models worldwide; and Bottom Line: ITEX leads with its continued innovation and leadership. Stay tuned for Barter 5.0! Published by ITEX Corporation CEO, Steven White ? 2014
Posted on: Sat, 22 Mar 2014 20:18:42 +0000
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