Great example of a marketing disaster! Malaysian Airlines launched a competition in Australia and New Zealand four days ago by name My Ultimate Bucket List.. As per the contest, it was giving away free economy-class tickets and free iPads. But unfortunately the marketing brains behind this bizarre named campaign didnt give much thought on the name! The Merriam-Webster definition of bucket list is “a list of things that one has not done before but wants to do before dying.” :)
Posted on: Fri, 05 Sep 2014 06:06:34 +0000