Creativity features the case study of the very smart campaign from - TopicsExpress

Creativity features the case study of the very smart campaign from McCann Erickson Romania for Vodafone Romania. The campaign solves the problem that booklovers who buy ebooks have: How can we see our books? The campaign allows users to order a PVC printout of their ebooks on a faux bookshelf that they can affix to the walls of their homes. Very cool and part of an ongoing digital library campaign from McCann Romania and Vodafone.

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